1. The Power of First Impressions

• First impressions are formed within the first 7 seconds of meeting someone.

• Appearances and body language significantly impact how others perceive professionalism.

• A positive first impression sets the tone for trust and successful client relationships.

• Be aware of personal branding; your appearance represents both you and your company.

2. Dress Code Guidelines for REALTORS®

• Dress appropriately for the type of client and property you are showing (e.g., business casual for everyday meetings, business formal for high-end clients or events).

• Ensure clothes are clean, well-fitting, and free of wrinkles.

• Avoid overly casual clothing, such as jeans, shorts, or T-shirts, unless fitting for a specific scenario.

• Pay attention to the details—polished shoes, minimal and tasteful accessories, and a tidy overall appearance.

• Adapt to the local market and cultural expectations while maintaining professionalism.

3. Grooming and Hygiene Best Practices

• Maintain a well-groomed appearance: clean hair, nails, and facial grooming (beards neatly trimmed or clean-shaven).

• Use neutral or light scents; avoid overpowering perfumes or colognes.

• Keep makeup natural and professional.

• Practice good oral hygiene; ensure fresh breath for face-to-face meetings.

4. Body Language and Non-Verbal Cues

• Maintain an open posture—avoid crossing arms, which can appear defensive or closed off.

• Offer a firm handshake with a friendly smile when greeting someone.

• Use appropriate eye contact to convey confidence and attentiveness.

• Be aware of facial expressions; ensure they are friendly and approachable.

• Mirror the client’s body language subtly to build rapport.

5. Creating a Welcoming Environment

• Be punctual; arriving late can create a negative first impression.

• Make sure the meeting space (office or property) is clean, organized, and free of clutter.

• Offer refreshments (water, coffee) to create a hospitable atmosphere.

• Display professional and branded materials (e.g., business cards, brochures) neatly and prominently.

6. Communication Style Impact on Appearance

• Speak clearly, confidently, and at a moderate pace.

• Avoid using filler words ("um," "like") to maintain a polished communication style.

• Practice active listening—nod, smile, and provide verbal acknowledgments to show engagement.

• Respect personal space; maintain a comfortable distance during conversations.

7. Digital First Impressions

• Ensure professional and up-to-date profile pictures on all social media platforms and email signatures.

• Maintain consistency in branding across digital platforms (website, social media, email).

• Be mindful of your online presence; clients often research REALTORS® before meeting them.

8. Adapting to Different Client Expectations

• Understand your audience; adjust your appearance to align with the client's expectations (e.g., more formal for luxury clients, smart casual for first-time homebuyers).

• Be aware of cultural differences in dress and presentation.

• Prepare in advance by researching the client and their preferences.

9. Handling Mistakes with Grace

• If a wardrobe or grooming issue arises, address it discreetly and promptly.

• Apologize if necessary, and pivot the focus back to the client’s needs.

• Keep a “professional kit” handy—spare clothes, grooming essentials, and mints to manage unforeseen situations.

10. Continuous Improvement and Feedback

• Regularly review and update your wardrobe to ensure it stays current and professional.

• Seek feedback from peers or mentors about your appearance and presentation style.

• Stay updated on real estate market trends and professional dress codes.