Social Media Calendar
365-Day Social Media Marketing Calendar
Note: The calendar will include a mix of content formats, such as posts, videos, stories, reels, infographics, Q&A sessions, and live streams to keep the audience engaged. It will also balance between informative, educational, personal, and entertaining content to build a well-rounded social media presence.
January
Day 1: New Year's Greeting Post - Set goals for the year (Personal touch)
Day 2: Professional Communication Tip - Listening actively to clients (Infographic)
Day 3: Behind-the-Scenes - Morning routine of a REALTOR (Story/Reel)
Day 4: Appearance Tip - Dressing for different client meetings (Carousel post)
Day 5: Time Management - Introduction to Time Blocking (Video)
Day 6: Ethical Practices - What is the NAR Code of Ethics? (Educational Post)
Day 7: Handling Difficult Situations - Handling price negotiations (Short Video)
Day 8: Community Involvement - Volunteering recap from last year (Photo Collage)
Day 9: Professional Communication - The power of clear email communication (Post)
Day 10: Time Management - Utilizing CRM tools effectively (Video Tutorial)
Day 11: Behind-the-Scenes - Property showing preparation (Story/Reel)
Day 12: Appearance - First impressions when showing a home (Quick Tip Post)
Day 13: Handling Difficult Situations - Managing client expectations (Infographic)
Day 14: Ethical Practices - Transparency in property disclosure (Educational Video)
Day 15: Time Management - Delegating tasks for better focus (Post)
Day 16: Behind-the-Scenes - Team meeting moments (Story/Photo)
Day 17: Professional Communication - Importance of follow-up (Video)
Day 18: Appearance - Virtual meetings: Background and lighting tips (Reel)
Day 19: Handling Difficult Situations - Dealing with lowball offers (Short Video)
Day 20: Ethical Practices - Avoiding conflicts of interest (Infographic)
Day 21: Time Management - Weekly routine for REALTORS (Blog/Long Post)
Day 22: Behind-the-Scenes - Highlighting a local business (Collaboration Post)
Day 23: Community Involvement - Announcing upcoming local events (Post)
Day 24: Professional Communication - Effective phone communication tips (Carousel)
Day 25: Appearance - Creating a professional online presence (Infographic)
Day 26: Handling Difficult Situations - Responding to negative feedback (Video)
Day 27: Ethical Practices - Understanding Fair Housing Laws (Educational Post)
Day 28: Time Management - Productivity apps for REALTORS (Story)
Day 29: Behind-the-Scenes - Open house preparation video (Reel)
Day 30: Professional Communication - Building rapport with clients (Post)
Day 31: Reflection on the Month - Recap of achievements and goals (Post)
(Repeat this structured approach with varied content themes for each month.)
Continuing the Calendar:
Each month will follow a similar structure with a blend of these key content areas:
Daily Tips: Quick, digestible tips related to each focus area.
Stories/Reels: Behind-the-scenes, daily routines, or engaging short videos.
Educational Content: Informative posts, videos, or infographics on ethics, time management, handling situations, and professional communication.
Community Posts: Showcasing community involvement, volunteering, or local collaborations.
Interactive Posts: Q&A sessions, polls, and client stories/testimonials to engage the audience.
Personal Touch: Celebrations, milestones, and personal moments to humanize the brand.
Notes for Making This Even Better:
Specific Dates and Holidays: Include relevant holidays and community event dates to align with your audience’s interests.
Audience Insights: Use insights from social media analytics to understand what content your audience engages with the most and tailor future posts accordingly.
Content Creation Resources: Consider what resources (graphics, video editing tools, etc.) you may need to execute this plan.
Feedback Loop: Regularly engage with your audience to get feedback on content types they enjoy most.